At we have been manufacturing rings and other jewels for over 25 years. Our skilled staff is a part of a 75-year dynasty of three generations. We operate from the Los Angeles Jewelry District providing service not only to the retail, but to the entire jewelry industry. Being in the heart of where it all happens, we have every resource at our finger tips to provide all the services our customers demand.


All of our jewelry is made in the U.S.A in our own Los Angeles workshop, in the heart of the jewelry district.


 You can find some educational videos that will take you behind the scenes and give you a first hand look at the process that takes place the moment you click check out and place your order. We've also prepared articles about the entire jewelry manufacturing process.


We are equipped with the newest technology to meet the need of any creative challenge put forth upon us. The manner in which we operate is solely based upon quality and value. Material used in our production is imported from various prominent sources around the world. We only use high quality precious metals that are tested and certified to meet all standard regulations.


Our jewelry is manufactured under close supervision of our quality control department comprised of half a dozen master jewelers. Combination of strict standards and use of the highest quality of material result in creating an art piece that our clients will cherish forever.


We are constantly scouting today's latest designs in high fashion and everyday wear jewelry. We have an extensive collection of latest and time proven popular designs. Although our collection meets the demand of most customers, we have the capability to custom design or redesign any of our styles to meet any needs. Please don't hesitate to contact us with your custom orders.

If you have had trouble finding the perfect ring for your fiancée, take a look at our cubic zirconia engagement ring collection — we know you will find something she will just adore. Already engaged? We also carry men's and women's cubic zirconia wedding bands. Maybe you're searching for a stunning anniversary gift or a birthday present? carries a large inventory of jewelry pieces and gift items suitable for any special occasion, including graduations and religious milestones. There are so many cubic zirconia Platinum selections and other items to choose from here at 
— many of our clients have told us they could not just pick one piece! Have a look at what we have for you right here in our online catalog, and please feel free to contact us at any time with questions.

In addition to providing a large selection of CZ jewelry, we also offer custom making services/ jewelry made to order. Whether you have a design in mind or you simply want a personalized touch, we will design and create the jewelry piece of your dreams. We carry a stunning collection of loose cubic zirconia stones to choose from, including cushion, heart, round, and princess-cut stones. Select from high-quality precious metals such as platinum, 18K gold, and 14k gold.

 We understand that purchasing high-quality jewelry is an important investment. That is why we focus on educating our customers about jewelry before they make their final purchase. Our website offers brief yet educational articles about cubic zirconia, precious metals, stone shapes, and even proper jewelry care. Learn the difference between diamond rings and cz rings. Also, don't forget to view our new arrivals,   of course our specials! For more than 25 years, we provided customers with high-quality CZ jewelry at affordable prices. From CZ PLATINUM engagement rings to graduation pendants, we have everything you need and more!




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